Tricycle Labz · Venture studio Vol. 01 · No. 01 · Vancouver / Joshua Tree

Venture studio building niche AI-native tools for
self-awareness, agency, and everyday potential.

SCIENTIST STRATEGIST INNOVATOR TRICYCLE

Three brothers, one studio. We test ideas in public, fast, and only build what people pull on. Bootstrapped by choice ... every venture earns its own demand.

Ventures
8 · in motion
Capital
Bootstrapped
Founded
2026
01 / Approach

High iteration. Low ego. Customer-pulled.

Bootstrapped · No VC
01

Test in public

Landing pages, prototypes, demos. We put a value proposition into the world before we build the thing.

02

Follow real demand

Waitlist signups, paid pilots, recurring use. If a venture isn't pulled on, we kill it and move.

03

Compounding cycles

Every cycle gets faster. AI builds the page, the demo, the explainer. We refine the pull, not the polish.

04

No outside capital

Bootstrapped by choice. Venture timelines distort signal. We follow the customer, not the clock.

02 / Focus

Three problems worth choosing.

Consumer technology for human flourishing
01 / Development

Human development & learning

Tools that shape how people grow over time ... a child's emotional foundation, an adult's decision quality, a singer's muscle memory.

  • Loomi
  • Vocal Trace
  • Roundtable
02 / Relationships

Relationships & communication

Tools that decode how people affect each other ... where miscommunication compounds, where repair is possible. The relationship as the unit, not the individual.

  • Unison
  • Undertone
03 / Self-knowledge

Self-knowledge & agency

Tools that convert internal experience into observable signal. The user can't see themselves clearly. These products are the mirror.

  • You.OS
  • Fetch Bites
  • BrainFit
03 / Ventures

Several bets, each its own room.

2026 · in motion
04 / Origin

Three brothers. A desert. A decision.

Joshua Tree · 2025
Joshua Tree desert landscape

The inspiration began in the deserts of Joshua Tree, during a moment of unusual clarity. Removed from our day-to-day environments, three brothers found ourselves at the same inflection ... aligned in the problems we cared about, the skills we'd built over decades, and the stage of life we were each entering.

What became evident was not just a shared curiosity. It was a shared responsibility ... an opportunity to build something meaningful that could help people better understand themselves, relate to one another, and expand their capabilities through a new generation of tools. The moment also carried a personal dimension ... an intention to create something we could stand behind for our children, and for what comes next.

The name is precise. Three wheels, three brothers, one vehicle moving forward together.

05 / Triad

Three lenses, held in tension.

Innovator · Scientist · Strategist
Rule-Breaking + Possibility

The Innovator

  • Challenges assumptions
  • Sees around corners
  • High tolerance for ambiguity
  • Moves fast
Evidence + Rigour

The Scientist

  • Data-driven by default
  • Deep domain expertise
  • Precision over speed
  • Trusts the process
Vision + Execution

The Strategist

  • Systems thinker
  • Executive gravitas
  • Builds coalitions
  • Plays the long game
06 / Values

What we hold, operationally.

Five filters
01

Make the invisible visible

We are drawn to problems people cannot quite name but feel every day. The gap between intention and behaviour. The pattern beneath the conflict. Clarity is a form of care.

02

Follow the problem, not the category

We build across emotional development, relationships, self-knowledge, learning. We did not choose a vertical. We chose a conviction.

03

Build for the next generation

Three brothers stood in the same desert and realised this had to mean something beyond ourselves. Every decision runs through one filter: does this leave something better?

04

Rigour earns the right to be bold

Science demands evidence. Innovation refuses permission. Strategy knows when to listen to each. Both are always present.

05

Three lenses, one decision

Scientist, Strategist, Innovator rarely agree immediately. The friction is the method. When all three converge, we move with full conviction.

07 / Team

Three brothers. One vehicle.

Broz
Soushiant
The Innovator

Soushiant

The rule-breaker and pattern-spotter. Soushiant sees around corners and moves before the map is drawn. A decade of building startups taught him that the best products come from following genuine demand, not assumptions. He asks the disagreeable question, challenges the comfortable answer, and won't ship anything he wouldn't use himself.

Shahin
The Scientist

Shahin

Neuroscience and psychology trained, Shahin brings scientific rigour to every product hypothesis. He takes the longest to claim something ... but when he does, the claim holds. His background in research and technical product development means every intervention is grounded in evidence, not intuition alone.

Shahram
The Strategist

Shahram

The one who holds the longest horizon in the room. Shahram brings executive presence and strategic clarity to everything the studio builds. A systems thinker by nature, he builds coalitions, plays for compounding, and ensures every venture is positioned to earn its place in the market.

— Get in touch

If something we're building
resonates, tell us why.

hello@tricyclelabz.com Vancouver · Joshua Tree